Evidence-backed impact.
Clarity → better decisions → better results. We measure it—and help you create it.
We help you name the story that's driving your choices—then edit it into better outcomes.
How this works (in real life)
Simple loop, real results. Notice → Try → Lock it in.
1. Name the story
Spot the patterns and priorities that are steering you.
Show me an example
- "I must say yes to everything" → practice a clean "no" once this week.
- "I can't delegate" → hand off one low-stakes task with clear guidance.
2. Try a tiny test
Run small, safe experiments and see what changes.
Show me an example
- Hold a 10-minute stand-up for one week and check if decisions speed up.
- Time-box deep work for 45 minutes, three times, and compare output.
3. Make wins stick
Turn what worked into simple rules and weekly rhythms.
Show me an example
- "Decisions under 15 minutes don't need meetings."
- Weekly 30-min one-on-ones with two questions: "What matters? What's next?"
Optional: light AI nudges to remind you at the right moment.
What this felt like for others
Three quick, first-person journeys.
I was the bottleneck and everyone knew it. My week was a wall of meetings, and decisions piled up on my desk until Friday night.
We set a simple rule: if a decision can be undone, make it in 15 minutes. My team could move without me if they wrote the "why."
By week 4, two approvals a day moved off my plate. People stopped waiting; updates turned into outcomes.
"I left work on time and nothing broke. That felt new."
Try this →I was saying yes to everything and building nothing. The team was busy, but progress felt… sideways.
We named one bet for 90 days and a Friday "kill/commit" ritual. Every "maybe" got a home or died in 30 minutes.
The roadmap stopped wobbling. I had six quiet hours back each week and the team shipped on a rhythm.
"Once we picked the story we were telling, 'no' got easier."
Try this →After selling my company, I had options but no direction. I kept changing my mind and talking myself out of everything.
A simple scorecard for three ideas—energy, impact, feasibility—and one protected "studio" block each week.
I chose one flagship project and actually made things. The second-guessing quieted down.
"It felt like taking the pen back."
Try this →Composite cases Names and details are blended to protect privacy. Metrics are illustrative ranges.
Impact, tailored to you
Different roles, different returns. Here's what the research shows for your situation.
People leaders
- +23% profitability (top-quartile engagement) Engagement lifts the P&L
- Lower turnover & absenteeism Keep talent and momentum
- +10% customer metrics Happy teams create happy customers
Founders & operators
- 2× better decisions when made faster Velocity becomes advantage
- +18% sales, +14% production Throughput and revenue rise
- 7× median ROI Investment typically multiplies
Transitioners & creators
- 99% satisfaction with coaching Consistently positive experience
- Purpose outcomes you can feel Energy, alignment, creative rhythm
- 86% recoup investment Reliable floor for returns
Why coaching works
Leaders shape engagement more than any other factor. Develop leaders, and every KPI moves.
The engagement cascade
- Leaders drive ~70% of variance in team engagement Managers account for most of the difference
- Engaged teams deliver across every metric From productivity to profitability
- Coaching upgrades leadership systematically Better leaders create better outcomes
The decision advantage
- Speed correlates with quality Fast decisions are often better decisions
- Clarity reduces friction in execution Clear thinking creates clear action
- Confidence compounds across teams Decisive leaders build decisive cultures
Industry at scale
Coaching is a mature, proven profession with measurable impact.
Frequently asked questions
What kind of ROI is realistic from coaching?
Research shows a 7× median ROI (ICF), with organizations seeing +23% profitability through improved engagement. Individual results vary, but 86% of companies recoup their investment.
How does coaching help leaders and individuals in transition?
Leaders gain clarity on priorities and decision-making. Transitioners find direction and sustainable rhythms. Both report increased confidence and reduced second-guessing.
What do you mean by "narrative"—is this fluffy?
Narrative is the set of patterns and explanations that drive choices. We make it practical: surface the story you're in, test better moves, and measure what changes.
How soon will I feel a difference?
Weeks 3–6: early shifts in energy and clarity. Weeks 7–12: habit integration. Month 6+: compounding returns. Some report immediate clarity from session one.
Coaching vs consulting vs therapy—what's right for me?
Coaching focuses on goals and forward momentum through partnership. Consulting provides expert advice. Therapy addresses clinical needs. Choose based on your current needs.
Do you work with founders and small teams, or only enterprises?
We work across the spectrum—from individual founders to leadership teams to enterprise transformations. The approach scales to your context.
What credentials should I look for in a coach?
80% of clients expect ICF certification. Look for credentialed coaches with relevant experience in your industry or transition type.