ROI Explodes When Purpose Meets Performance.

You've bagged the big win—deal closed, targets smashed, maybe even cashed out entirely. But instead of euphoria, there's an echoing "Now what?"

People leaders Founders & operators Creators Transitioners Teams

The problem isn't your strategy. It's the story you keep telling yourself about who you have to be.

Median ROI ICF/PwC Study
99% Client Satisfaction ICF Global
80% Gain Confidence ICF Research
70% Boost Performance ICF Global

Proof it works—measured across every angle.

Different roles, different returns. Research-backed outcomes for your specific situation.

For People Leaders

When leaders improve, entire organizations transform.

+23% Profitability increase Top-quartile engagement teams
-41% Absenteeism reduction Engaged teams show up
+10% Customer metrics lift Happy teams = happy customers
70% Of variance in engagement Driven by manager quality

Source: Gallup Q12 Meta-Analysis (2020)

Industry at scale

A mature, proven profession with measurable impact.

$4.56B Global Market Size 2022 valuation, growing rapidly
109K Practitioners Worldwide
60% Growth Since 2019
80% Expect Credentials Clients demand ICF certification

Source: ICF/PwC Global Coaching Study (2023)

The Human Edge in a World of Algorithms

Here's what nobody's saying out loud: As AI gets better at the routine stuff, your real value isn't in doing more. It's in knowing what's actually worth doing. That's not a skill you download—it's wisdom you develop.

Meet Narrative Agility

We borrowed from two worlds that rarely talk: Silicon Valley's sprint culture and the ancient art of story. Tech folks love the structure. Creatives love the narrative. Turns out, you need both.

📖
Narrative
Surface core stories
🔄
Agile Cycles
Test-learn sprints
💬
CLEAR
Insight to action
🧠
SCARF
Change neuroscience
AI Nudges
Optional support

Based on neuroscience (Hasson et al., 2008) and adult development theory (Kegan, 1994)

🪞

Name the script running you

We all have an invisible story we're living out. Maybe yours is "I fix things" or "I can't let anyone down." First step? Actually see it.

Real example: Client realized "being indispensable" was actually making her invisible
🧪

Test a different story

You don't need to blow up your life. Just run tiny experiments. What happens if you protect one Saturday? Say no to one meeting?

Real example: Executive tried 45-min focus blocks → doubled deep work output

Make the new normal stick

This is where most coaching fails—the follow-through. We use behavioral science to turn insights into actual habits.

Real example: Team adopted "2-pizza rule" for decisions → 40% faster execution

What Actually Changes

They came for the ROI. They stayed for this:

☀️

Sunday nights feel different

That dread dissolves. Work becomes something you shape, not something that happens to you. Monday is just another opportunity.

Energy returns

Living someone else's script is exhausting.

🎯

Decisions get easier

When you know your real story, choices become obvious. The noise fades.

💫

Work means something

Not in a mission-statement way. In a "this actually matters to me" way.

"

What have you put on hold
in the name of being indispensable?

Learn more about our philosophy

Client Stories

Real transformations from real humans.*

Meet Dave

Two years after a nine-figure exit, every dashboard said "victory," yet Dave felt oddly vacant. In the quiet between champagne and his next venture, he realized he didn't need the next thing—he needed the right thing.

Scaling, volatility management, investor relations? Mastered. But his inner muscles—purpose, joy, alignment—had atrophied.

What Changed

We built a decision framework based on energy, not just economics. Dave launched one flagship project that mattered, not five that merely looked good. Six months later, he was building again—but this time, with his whole self.

Clear next chapter Energy restored Building with purpose
M

I was the bottleneck and everyone knew it. My week was a wall of meetings, decisions piled up until Friday night.

What We Tried

Simple rule: if reversible, decide in 15 minutes. Team moves without me if they document why.

Result
Decision time ↓40% Team energy up

"I left work on time and nothing broke. That felt new."

J

Saying yes to everything, building nothing. The team was busy, but progress felt sideways.

What We Tried

One bet for 90 days. Friday "kill/commit" ritual. Every maybe gets a home or dies.

Result
2× faster decisions +6h focus/week

"Once we picked the story we were telling, 'no' got easier."

Composite cases *Individual results vary. Names and details changed for privacy. No guarantee of specific outcomes.

Common questions

What kind of ROI is realistic?
Research shows 7× median ROI (ICF/PwC), with organizations seeing +23% profitability through improved engagement. Individual results vary, but 86% of companies recoup their investment.
How does coaching help leaders and transitioners?
Leaders gain clarity on priorities and decision-making. Transitioners find direction and sustainable rhythms. Both report increased confidence and reduced second-guessing.
What do you mean by "narrative"?
Narrative is the set of patterns and explanations that drive choices. We make it practical: surface the story you're in, test better moves, and measure what changes.
How soon will I feel a difference?
Weeks 3–6: early shifts in energy and clarity. Weeks 7–12: habit integration. Month 6+: compounding returns. Some report immediate clarity from session one.
Coaching vs consulting vs therapy?
Coaching focuses on goals and forward momentum through partnership. Consulting provides expert advice. Therapy addresses clinical needs. Choose based on your current needs.
Do you work with individuals or only teams?
We work across the spectrum—from individual founders to leadership teams to enterprise transformations. The approach scales to your context.